When a user sees attractive pins that promote an Etsy listing, it doesn’t feel out of place. So there’s a lot of brand congruence between Pinterest and Etsy. People like to go to Pinterest to search for do-it-yourself crafts, decoration designs, and other creative ideas.Įtsy carries that same brand association as it’s mainly a marketplace for handmade crafts, vintage items, and craft supplies. That also contributes to higher buying behaviors on the pin-sharing platform.

Pinterest is also a place for people to look for ideas for their shopping, decorating, and fashion needs. While that number is far from the billions on platforms like Instagram or Facebook, it’s still considerably massive. There are now over 478 million users on Pinterest, up 30% from the year before. The growth rate of its user count has been phenomenal. Up to 78% of Pinterest users also find content from brands valuable, meaning they’re more likely to visit and follow boards and view Pinterest pins from businesses.īecause users on Pinterest are more ready to buy, your conversion rates are higher on this platform, giving you more sales out of your efforts on your Pinterest account and content.Īccordingly, it makes sense to market Etsy shops on Pinterest. One study shows that 90% of weekly pinners use Pinterest to make buying decisions. The average Pinterest user is much more ready to buy than other social media platform users. You might ask, “Why is Pinterest a great place to market Etsy listings?” There are several reasons to market on Pinterest. Tips When Marketing Your Business on Pinterest.How to Create a Pinterest Profile for My Etsy Shop.How to start an Amazon dropshipping business.

If you find a way how to express your brand visually then go ahead and experiment with Pinterest brand pages. But there are also magazines, non-profits, and even tech brands. As expected there are a lot of businesses who relay on visual appeal for their branding: fashion, furniture, food, etc.

Last week I wrote about What’s Pinterest and How to Use It for Marketing Your Brand? Now we took a look at who's already using Pinterest for marketing their brand.

Pinterest etsy marketing